nyslfriends #428 - Striving for a moderately prosperous society
#428 - Striving for a moderately prosperous society
This million-dollar prize competition has undoubtedly become a grand event in the automotive world, its influence sweeping through the streets and alleys of Rogue Eagle like a storm, propelling two previously unknown names—Golf GTI and JETTA—to the pinnacle of glory.
Golf GTI, this dark horse, broke through the encirclement with an astonishing posture. It not only won the glory of the championship but also refreshed everyone's perception with its excellent performance. On the track, it took the lead with an overwhelming momentum, leaving other participating vehicles far behind, leading by as much as ten or even twenty seconds, easily crossing the 100-second mark. This feat not only shocked tens of millions of viewers watching the live broadcast through the Rogue Eagle platform but also made those gamblers who are well versed in the underground racing earn a lot of money. Their cheers and exclamations intertwined, adding a bit of legendary color to this event.
Golf GTI's victory was like a stone thrown into a calm lake, stirring up layers of ripples. In Rogue Eagle, a land that advocates speed and passion, Golf GTI quickly became the dream car of underground racers. Its passionate red body, low and powerful engine roar, and acceleration performance that seemed to devour everything stimulated the hearts of everyone who yearned for challenge and transcendence. For young people who pursue the ultimate driving experience, Golf GTI is not just a car but also a symbol of a lifestyle, representing the yearning for freedom and the exploration of limits.
In this grand event, JETTA also won respect and applause with its steady performance. As the runner-up, although it failed to reach the top, its calmness and strength impressed all witnesses. JETTA, with its typical family car image, demonstrated extraordinary strength in performance, proving that family use and performance are not mutually exclusive. For family users who value practicality, JETTA's spacious interior, reasonable layout, and excellent fuel economy undoubtedly became their first choice when buying a car. More importantly, every acceleration and every turn of JETTA revealed a kind of maturity and stability, making people feel a sense of security.
With the growing reputation of Golf GTI and JETTA, they not only shined on the racetrack but also set off a boom in the sales market. Golf GTI attracted the attention of a large number of young consumers with its unique charm, while JETTA won the favor of family users with its high cost performance and practicality. The success of both not only won reputation for their respective brands but also injected new vitality and hope into the entire automotive market.
After this million-dollar prize competition, the names of Golf and JETTA have been deeply imprinted on this passionate and dream-filled land of Rogue Eagle.
The million-dollar prize competition, in the form of an unprecedented live reality show, also made the popularity of these two cars explode, coupled with their own excellent strength, so it is not surprising that they took off.
As for why Passat was not included in this exciting million-dollar prize competition lineup, it is not that Passat is not good, but that there are deep brand strategies and market considerations behind it.
Passat, as the backbone of Dongda's development of high-end brands, its positioning is far from comparable to ordinary family cars. It carries the brand image of high-end and luxury and is synonymous with stability and taste. If it is placed in this event with speed and passion as the main theme, even if it can achieve good results, it will inevitably make people deviate from its inherent high-end positioning, worrying that it will "fall from the altar", thereby lowering Passat's carefully constructed noble style.
Under the careful consideration of brand management, Ren Zhong deeply understands the importance of maintaining brand independence and differentiation. He did not want to see Passat being associated with the brand image of Golf and JETTA due to its participation in such events, worrying that this association would blur Passat's unique identity as a high-end model, thereby damaging its long-term accumulated brand value. Therefore, he would rather make Passat's market development pace slightly more stable than risk involving it in this speed war easily.
For this reason, Passat has adopted a more independent and high-end marketing strategy. It not only maintains independence in advertising and marketing but also separates sales channels, setting up exclusive 4S stores to provide more professional and exclusive service experiences. This strategy not only strengthens Passat's brand image but also meets the target consumer group's dual pursuit of quality and service.
In contrast, Golf and JETTA have adopted a more flexible market strategy. They chose a co-store sales model, aiming to jointly cover a wider range of family car market through differentiated competition. Golf attracts consumers who pursue driving pleasure with its sporty and youthful brand image, while JETTA wins the favor of family users with its stable and practical characteristics. Although both belong to the category of family cars, they focus on different market segments. Co-store sales can not only reduce costs but also improve overall sales through complementary advantages, achieving a win-win situation.
It is based on the above considerations that Passat did not participate in this million-dollar prize competition. This is the result of Ren Zhong's learning from the main world's precise control of brand strategy and market positioning. It is necessary to ensure the stability of Passat's high-end luxury brand image while also providing Golf and JETTA with a broader market space, achieving a win-win development of brand and market.
With the successful breakthrough in the family car market, Dongda's automotive industry has officially embarked on a fast track of rapid development. The monthly sales volume of foreign sales exceeded 20,000 units, which not only marks a significant increase in the recognition of foreign markets but also provides strong evidence for the foresight of the million-unit production capacity plan. Initially, such a production capacity target seemed out of reach, but now it seems that it is leading Dongda's automotive industry to a new milestone.
The performance of Golf and JETTA in the international market is remarkable. With their unique charm and excellent performance, these two models have quickly won the favor of consumers worldwide. According to their popularity in the historical time and space of the main world and the current positive feedback from the market, it is expected that sales will achieve significant growth in the next year, and may even double. According to this trend, reaching one million sales within two years is not out of reach, coinciding with the time node of production capacity expansion, showing Ren Zhong's precise and visionary strategic planning for the development of the automotive industry.
However, the success of Dongda's automotive industry is far more than that.
In the domestic market, JETTA has become a new favorite in the official car market with its positioning as a county-level vehicle.
Compared with the domestic version of the traditional Willis Jeep, JETTA has significant advantages in comfort, performance, and image, attracting the attention of many county-level units and enterprises.
With the continuous development of the local economy, the enhancement of the financial strength of various places, and the introduction of financing channels such as local debt, the development of the local area is getting faster and faster, and at the same time, the demand for official travel is also increasing, and many staff going up to the mountains and down to the countryside have provided strong support for the upgrading of official vehicles.
Local debt, initiated by Ren Zhong, served as an engine for local economic development. Its issuance has always been subject to strict multi-faceted supervision to ensure the standardization and security of fund usage, injecting new vitality into local development and creating considerable new financial resources for local governments.
Precisely because of this backdrop, when the JETTA was developed and released for domestic purchase, major units in various parts of Dongda began to consider small-scale deployment of official vehicles to improve work efficiency and image. Considering the vast territory of Dongda and the large number of county-level units and enterprises, this demand would converge into a huge market. An annual procurement scale of tens of thousands of official vehicles undoubtedly brought huge market opportunities to JETTA and even the entire Dongda automotive industry.
In this process, Ren Zhong's communication with Staff Officer Ye led to suggestions for standardizing the official vehicle market. In principle, county and department-level units could only purchase cars with grades no higher than JETTA. From the perspective of the grassroots units' official needs, JETTA could fully meet the needs of county-level units; while for units at or above the provincial department level, higher-configuration Passat sedans could now be offered as options for official vehicle purchases.
This differentiated positioning not only set the tone for domestic official vehicles but also completely opened up the official vehicle market to domestically produced cars.
Even high-level officials customized Passats as their personal vehicles, which further consolidated Dongda's leading position in the official vehicle market with its own domestically produced cars.
Looking back to the early 1940s, more than a decade ago, Ren Zhong, with his profound insight and firm determination, sowed the seeds of industrial development on the vast land. With the continuous expansion of the areas controlled by the Eighth Route Army, the first batch of merchants and business entities enriched by industrial prosperity emerged on this land. Among them, some grew into large-scale public-private joint ventures, leading industry trends; others thrived as supplementary forces to the local economy, in the form of small and medium-sized enterprises. This process not only expanded the economic scale but also cultivated batches of senior managers and technical talents, who became important forces driving social progress.
However, during this period of rapid economic growth, the consumer market was suppressed for a long time. Because Ren Zhong advocated thrift and accumulation at the national level, he strictly controlled the inflow of imported consumer goods, especially high-end goods such as automobiles, which were even more strictly restricted. Therefore, although these people who had become rich had a certain purchasing power, the transportation they could choose was very limited, mainly domestically produced Willis jeeps and pickup trucks, and occasionally some imitation "turtle shell" sedans from Fengjing could be seen on the market, but these choices were far from meeting their growing consumer demand.
Now, with the gradual opening up and diversified development of the automobile market, this part of the long-suppressed consumption potential has finally been released. Surprisingly, the Passat, a high-end model priced expensively at the time, became a hit in the market in a short period. Its elegant appearance design, excellent performance, and the high-end image carried by the brand deeply attracted consumers who pursued quality and taste. Moreover, the sales of Passat in the domestic market even exceeded those in overseas markets, forming a tripartite confrontation with popular models such as Golf and JETTA.
The emergence of this phenomenon not only reflects the high-end consumers' yearning and pursuit of a high-quality life but also embodies the great progress made by Dongda's automobile industry in terms of technology research and development, product design, and marketing.
This was something that Ren Zhong didn't expect, that the released domestic demand would be so strong.
Currently, the prosperity of the domestic market is not limited to the automotive industry, and the growth of domestic demand for televisions is even more rapid. Given the urgent need of the domestic people for entertainment, coupled with Dongda's pricing advantage in the field of integrated circuits, the sales strategy of televisions in the domestic market is very different from that of automobiles, basically adopting a cost-plus pricing method to ensure that the price is affordable, only about half of the export price. This strategy has greatly stimulated the purchasing power of urban residents, especially dual-income families, making televisions rapidly popular, and the domestic demand market has expanded to an astonishing scale in just a few years, with total sales easily exceeding the 40 million mark, benefiting more than 200 million people, and building one of the world's largest television audience markets, on par with the Rogue Eagle and European countries.
In terms of television program broadcasting models, Dongda did not blindly follow the cable television model of Western countries such as Rogue Eagle, but instead took a unique approach, giving priority to the development of television station broadcasting systems, building a television network covering cities at the lowest cost. Due to the lack of entry control of cable television, it became infeasible to directly charge television users, so Dongda TV stations adopted a semi-public welfare and semi-commercial operation model from the beginning, relying on advertising revenue to achieve self-development, creating a new path for the development of the television industry, which is in sharp contrast to the traditional Western model.
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Before the successful launch of the Asia-Pacific satellite, local television stations mainly relied on news video tapes and rich and colorful local feature programs provided by the national station. The successful launch of the satellite completely changed this pattern, realizing full satellite signal coverage in the country and even the Asia-Pacific region, providing strong live broadcast capabilities for national television channels. Taking advantage of this opportunity, the national television station quickly expanded, not only consolidating the foundation of Channel 1 but also launching Channel 2, Channel 3, and Channel 4 foreign language channels facing the world. With its wide influence and rich content, it quickly occupied domestic and foreign markets and led the new fashion of television media.
In terms of the main programs, these stations are all following the traditional routes of news, economy, education, TV series, and traditional art, which is enough for the current audience.
As for the provincial local stations, in addition to broadcasting the national station's program channels, they are also starting to build their own local channels to enrich the entertainment life of the masses. Compared with the historical time and space of the main world, the popularization process of this television is almost synchronized with the world, and is only about 5 years behind overall.
Compared with the popularization of radios, the popularization of televisions has a greater impact on the entire national ecology. This new type of intuitive media with almost zero learning cost can allow a large group of people to implement the general policies into the folk through television media. In this era when the masses are generally very passionate about construction, this low-cost way of implementing general policies and disseminating role models further catalyzes the power of role models.
Not to mention anything else, just the two tasks of building farmland water conservancy projects and afforestation, when the television calls for the development of public welfare construction, construction sites of tens of thousands of people can be called upon and come to work for free! And strictly follow the requirements of the engineering headquarters for construction, combining public welfare labor with regular engineering work, which greatly promoted these two works in various places that benefit the present and benefit future generations.
The tradition of public welfare labor developed over the years has continued to be maintained in the construction of a moderately prosperous society in the country. In this way, the environmental problems caused by the war years have been gradually repaired through so many years of continuous construction. (End of this chapter)