Luxury Goods: From Handicraft Workshops To Domination Of The World

Chapter 119 Create Victoria's Secret, Conquer Women All Over The World, And The Embryonic Form

meeting room.

The air conditioner was humming, sending a cool breeze, and a meeting was being held.

"Everyone."

"Ultra-thin brocade has already made a name for itself, and the next step is to make clothes."

"Everyone has an opinion, although it can be said."

Gu Bai got straight to the point.

Gu Bai likes many of the company's decisions, and let his subordinates discuss them so that they can exercise their abilities.

"Let's make a skirt, it feels like a brocade dress, it must be fairy-like..."

"I think it's good to make suits, ladies' suits!"

"Women's suits, specializing in strong women in the workplace, Mr. Gu, it's very funny..."

"Hanfu, Yunjin and Hanfu are a natural pair...

"Hanfu is so beautiful, Mr. Gu, we must make Hanfu, and all the ladies and sisters in the country will be crazy..."

“The cheongsam is also good...”

"I think it should be an evening dress. Yunjin's evening dress must be very noble, and it is very popular with rich wives..."

"Evening dress, I think it will work"

There was a lot of discussion.

Generally speaking, there are three opinions.

First, make suits.

Second, make Hanfu.

Third, make evening dresses.

"A suit is a kind of clothing that is extremely concerned with fabrics and tailoring."

"The difference between cheap suits and expensive suits can be seen at a glance. It is very obvious. It must be amazing to use brocade to make ladies' suits."

Gu Bai commented.

Women in the workplace, Internet companies, government agencies, banking and finance, and female employees are almost all women's suits.

But think about it.

Gu Bai shook his head again, and said: "At present, in the suit industry, the pattern has been fixed, and Jianjia has to do it. Except for the fabric, it is difficult to make patterns on the pattern."

"We Jianjia, if we want to do it, we will make a blockbuster product."

"It is not in our character to follow in the footsteps of others."

some words.

It is tantamount to denying the proposal of women's suits.

"Then Mr. Gu, what about Hanfu?"

Yao Liping said expectantly.

Yunjin and Hanfu are both traditional cultures of the Dragon Kingdom, and the two circles are also integrated with each other.

It has always been Yao Liping's wish to combine the two materials.

"Hanfu...it's really beautiful, and it's traditional clothing."

"The revival of Hanfu is a trend."

"However, if you want to promote Hanfu to the world, you still need a long-term plan, which cannot be completed overnight.

Gu Bai thought deeply.

It has always been his wish to revive Hanfu, but things are not easy.

Hanfu represents the traditional culture of the Dragon Kingdom.

For foreigners to wear Hanfu, it is not enough just to look good. They need to recognize the culture of the Dragon Kingdom from the bottom of their hearts, which requires a subtle process.

"in addition..."

"The current Hanfu consumer group is mainly young women under the age of 25, and most of them are students without financial means."

"Considering the price of Jianjia and the cost of ultra-thin brocade, it may be difficult for them to afford it."

Gu Bai felt helpless again.

The official price of ultra-thin brocade is 17,600 yuan per meter. The structure of Hanfu is complex. A set of materials is at least 4 meters long. The cost of fabric alone is 70,400 yuan.

How can a consumer under the age of 25 afford such clothes?

Of course.

Ultra-thin brocade, the production cost is still very cheap, mainly silk, plus the cost of electricity and labor costs.

But in any case, Yunjin fabrics are positioned as super high-end, so it is impossible to sell them cheaply.

Then he denied the evening dress.

This time.

Everyone scratched their heads and couldn't think of a way.

At this time, Aunt Liu said with a hint of embarrassment: "Mr. Gu, I have an idea..."

Gu Bai gave her an encouraging look, and said, "Aunt Liu, just say it."

By such an encouragement.

Aunt Liu shyly lowered her head, glanced at her D-level strength, and said, "To tell you the truth, Mr. Gu, with my body, it's very troublesome to choose underwear in summer...

Except for Gu Bai, all of you here are managed by women, so there is nothing formal about it.

For a woman with a voluptuous figure, choosing a bar is really troublesome.

Too thick and easy to appear bloated.

The version that is too thin will not work.

Moreover, in summer, if you sweat all day, it is easy to cover it, it is easy to be sticky, and it is easy to get prickly heat.

It's really distressing.

"I think that fabrics like ultra-thin brocade are made of real silk, which is cool and smooth, and is ultra-thin and breathable, and has good elasticity."

"If it is used to make a bar, it is simply the most perfect material."

Aunt Liu suggested.

The proposal, unexpectedly, received unanimous praise.

All the managers here are female managers, so they naturally know how important a good underwear is to a woman.

Think about it carefully, ultra-thin brocade is simply the ultimate material for personal clothing.

Moreover, there are only a few pieces of cloth for close-fitting clothes, which can also reduce the cost.

"Underwear is indeed a blue ocean market."

"Give it a try!"

Gu Bai nodded approvingly.

A little underwear.

The commercial value contained in it is huge.

last life.

There is an underwear brand born in North America. At its peak, it achieved a market value of 40 billion US dollars and created a golden age of supermodels.

In this life, Jian Jia can take Yunjin to try her hand at the knives and make a breakthrough in the field of underwear.

The direction is finalized.

After discussing some company chores, the meeting was declared adjourned.

...

at the same time.

Yunjin Jinling Research Institute is deserted.

"Hey"

"Yunjin is popular, but it has nothing to do with our institute."

Director Zhang said with a big belly.

These days, his mental journey is like a roller coaster with ups and downs.

At the Hosao tea party.

Yunjin became an instant hit, completely detonating the bib, countless netizens flooded into the official V to congratulate the research institute, and the number of fans once skyrocketed by 2 million.

However, the good times didn't last long, and soon it was revealed that the popular ultra-thin brocade was a product of Jian Jia, and had nothing to do with the research institute.

Netizens are all angry.

Fiscal yearly.

Holding a large sum of money to support the research institute, the result is good guy, the research institute has not achieved any results for decades, but Jian Jia has made Yunjin popular in one breath.

This difference is too big, many netizens blame the research institute for Yunjin's downturn, all kinds of cynicism.

Director Zhang deleted Weibo every day, and he became dizzy and dizzy from exhaustion.

"I didn't expect it, I didn't expect it."

"Xiao Yao, in Jianjia, can get a salary of more than 2 million yuan every year, and has won a huge reputation."

"It's so nourishing, fame and fortune!"

Director Zhang said sourly.

When Yao Liping resigned, he still took it as a joke, waiting for the other party to fail and come to beg him one day.

Unexpectedly, when Yao Liping was so successful, Xiao Tian was actually himself!

night.

In the old-fashioned dormitory on the second floor, Gu Bai finished washing, turned on a small electric fan, and thought about the design plan.

There are many related classic designs from previous lives.

A series of design drafts, like a revolving lantern, flashed in my mind.

"Victoria's Secret.

Gu Bai squinted his eyes, and had an answer in his heart.

Victoria's Secret.

Born in the west coast of North America in 1977, a doctor who graduated from Stanford University felt very embarrassed to choose a bar for his wife in public.

So the first store was created, with wooden walls, comfortable packaging, and luxurious decoration in the Victorian period, which made the store an instant hit and entered the public eye.

The store is also named "`.Victoria's Secret",

Since then, the brand has changed hands several times, and in 1995, it opened a phenomenal catwalk show, Victoria's Secret Fashion Show.

At its peak, Victoria's Secret opened more than a thousand stores around the world, with an annual turnover of over US$10 billion and a market value of US$40 billion, becoming a dominant player in the fashion industry.

It is unbelievable that a brand that only sells underwear can reach a market value of 40 billion.

"The quality of Victoria's Secret clothes is very average."

"However, Victoria's Secret's strong design and marketing are undeniable, especially the popular Victoria's Secret show around the world, which directly gave Victoria's Secret a market value of 40 billion U.S. dollars.

Gu Bai commented in his heart.

Victoria's Secret's clothes are really good-looking, especially the catwalk models, which can be called luxury underwear. Women will feel excited when they see it, and men will scream when they see it.

But Victoria's Secret has many problems.

For one thing, Victoria's Secret has always focused on sexy, but after the millennium, sexy became outdated, women turned to the pursuit of comfort and relaxation, and Victoria's Secret missed the transformation period.

Secondly, Victoria's Secret's clothes are of average quality and comfort, causing a large number of consumers to leave the trap.

Three times, Victoria's Secret missed the Longguo market.

These three reasons.

As a result, Victoria's Secret, which is in full swing, fell all the way down after its peak, and almost went bankrupt.

"These three reasons are not a problem for Jian Jia. y

"The Legend of Victoria's Secret."

"In this life, let Jian Jia write it." (Dede Zhao)

Take a breath.

Gu Bai held the pen with one hand and supported it with the other. He drew pictures on the white paper, stroke by stroke, and outlined them in detail.

The outline of a bar gradually emerged.

For comfort.

The entire bar adopts a steel-free design, which is also a popular design style after the millennium of the last century, sacrificing the three-dimensional effect, but greatly improving the comfort.

The edge of the bar is painted with black lace, which will not only make the clothes look delicate, but also more attractive.

The shoulder straps feature a wide, sporty fit in uniform white.

In order to show their charm, modern women often wear off-the-shoulder clothes. If the shoulder straps are exposed outside, there will be a kind of vulgar and ambiguous feeling that the underwear is exposed.

But the white sporty shoulder straps are not only not vulgar, but look very dynamic and young.

Finally, on the shoulder straps, a row of Jianjia logos of "Emperor Driving Six" are printed to improve the sense of class of the clothes.

In this case.

Consciously or unintentionally, consumers can show their shoulders and tell others that they are wearing expensive Jianjia bar, which satisfies the happiness of rich sisters and rich women in cups.

Then I started writing again and designed a bottom garment, which was very avant-garde and bold.

"Hoo~"

The design is complete.

Gu Bai stretched his waist, and he also thought about making one for a try that day, putting it on for Aunt Liu, and trying out the effect.

With the figure of Aunt Liu, it must be very interesting to wear Yunjin Victoria's Secret....