Rebirth of the Industrial Tycoon

Chapter five hundred and seventieth three charades

Li Weidong remembers that Lu Guangming's medical device group in his previous life mainly produced oxygen generators, not only household oxygen generators, but also medical oxygen generators.

Oxygen concentrators are a very large market. There is a large demand for this kind of thing for medical use, and there is also a large demand for household use.

As far as medical oxygen generators are concerned, domestic small and medium-sized hospitals cannot build large-scale industrial oxygen generators like large hospitals. They mainly rely on buying bottled oxygen, and some even only have bagged oxygen.

Oxygen can support combustion and is a dangerous product. There are strict regulations on storage and transportation. If you are not careful, it will cause an accident.

Moreover, the storage of oxygen has a time limit. Bottled oxygen can generally be stored for one year, and bagged oxygen can be stored for up to fifteen days. So using a container to store oxygen is actually not the best choice.

If there is a small medical oxygen generator, the problem of oxygen storage can be solved, and those small and medium-sized hospitals do not need to store oxygen cylinders, which can eliminate a potential safety hazard.

There are countless small and medium-sized hospitals in China. There are various low-level hospitals at the city and county levels, health centers in townships, and many small clinics and nursing homes.

The market for household oxygen concentrators is also very broad.

In addition to the medical function, the household oxygen concentrator also has the effect of health care.

People with middle-aged and elderly people, people with poor physical fitness, people with chronic respiratory diseases, people with Western cerebrovascular diseases, people with chronic lung diseases, pregnant women, students, athletes, and even heavy physical workers can all use it .

Therefore, the oxygen concentrator is a very special product among medical devices. It is both a medical device and a health care device.

Most other medical devices are specifically for patients, such as blood pressure monitors for hypertensive patients and blood glucose meters for diabetic patients.

As a normal person, no one would buy a blood glucose meter and go home with nothing to do, and stick their fingers twice in three days to measure blood sugar.

However, the oxygen generator is different. This thing is not specifically for patients. It can be cured if you are sick, and healthy if you are not sick. Even for healthy people, daily inhalation of oxygen is good for the body.

This is the advantage of the oxygen generator. It can be legally sold as a health care product under the guise of a medical device.

Since the country promulgated relevant laws and regulations in 1998, the domestic requirements for health care products have become more stringent. Coupled with the endless problems of health care products, many consumers have been discouraged from health care products.

The industry is not standardized, and there are indeed some black apples, which make consumers lose confidence in health care products. Many consumers even feel that as long as the word health care products is involved, they must be deceiving and harming others. The reputation of many legitimate and effective health care products has been damaged.

The media has also carried out a lot of publicity, such as health products are not medicines and health products cannot replace medicines and other concepts, which have gradually gained popularity.

The elderly will still be fooled by health care products, while young people are gradually becoming more rational when facing health care products.

Of course, there is a saying that what is tall is one foot and the magic is ten feet tall. The effect of traditional publicity on the sales of health care products is getting worse and worse. Many unscrupulous merchants have found another way to promote health care products with some special effects.

For example, they advertised that their health care products can strengthen the yang, and some boasted that they could grow up a little bit, and they harmed many gay men.

In order to achieve the effect of publicity, some merchants add some sildenafil to health products. If they are unscrupulous, even sildenafil is reluctant to add it, and they directly add veterinary drugs.

These are all things to say later, after all, there are always more fools than liars. Everyone has to pay some things like IQ tax in their life, but it's just a matter of paying more and paying less.

But in general, the Chinese at that time were not as easy to deceive as they were more than ten years ago. Everyone was used to exaggerated propaganda, and they would no longer believe what they said.

In this environment,

Once put on the coat of medical equipment, it will obviously be easier to gain the trust of consumers. Consumers will feel that what I buy is not a health care product, but a medical device.

It is best to be approved by relevant national agencies and issue a medical device certificate, which can make the product appear more formal, and the product will be better sold at that time.

Lu Guangming originally planned to explain to Li Weidong the function of the oxygen generator and its broad market prospects, but Li Weidong directly guessed that Lu Guangming wanted to make an oxygen generator, so the explanation was unnecessary.

I just heard Lu Guangming ask; Chairman, do you think this project can be started?

If we make an oxygen generator, how long will it take? How much investment will it cost? Even if you can't estimate it in detail, give me a rough figure! Li Weidong asked.

I've already prepared a plan and I'll bring it to you later. Lu Guangming said.

Okay, let's go back and read the plan now. Li Weidong continued; You can also introduce this project along the way, I have a good idea in my heart!

The two began to return to the office area, and as they walked back, Lu Guangming introduced: It's not difficult to just make the oxygen generator, just import some parts and assemble it directly.

It’s just that in this case, we are just making a shell, we have not mastered any core technology, and we will not manufacture core components.

Moreover, the price of using imported parts is bound to be very high, which will also push up our production costs. Even if we make the oxygen generator, the product will lack market competitiveness.

Li Weidong nodded. In the manufacturing industry, whether it is low-end, mid-range or high-end, if you don’t master the core technology, you will always be just an assembly plant, working for those parts manufacturers who have mastered the technology, and earning some hard money. The big head was taken away by others.

Lu Guangming went on to say; So I think we should start from research and development. However, since we have not done similar projects before, the domestic industry in this area is relatively weak.

Therefore, if we do research and development, we basically start from scratch, and we need to recruit some new research and development talents, which will take a long time. But I am confident that this project will be a success!

What about R\u0026D funding? Li Weidong continued to ask.

It depends on where we want to go. If we are only making ordinary medical oxygen generators, we only need to overcome a pressure swing adsorption technology. Lu Guangming paused, and then said:

I estimate that with an investment of 10 million yuan, this technology should be able to be solved. Including other research and development, the total cost should not exceed 20 million yuan, and we can make the oxygen generator.

Twenty million is not very much, it is acceptable. Li Weidong replied.

But this is only the most basic product, and this basic product may not be able to win the market. If we want to make the product better, 20 million R\u0026D investment is definitely not enough. Lu Guangming continued Introduced.

This time, Lu Guangming did not report specific figures, obviously implying that if the oxygen generator is really going to be done well, then the research and development investment must be huge, and he cannot give an accurate figure.

Li Weidong is not surprised. Research and development is a bottomless pit, and you can swallow how much money you put in it. It is normal to not have an accurate number. If Lu Guangming really reported a number of tens of millions, Li Weidong would think it was a bit fake.

Li Weidong thought for a moment, and said: If we want to do it, we must be a leader in the industry! If we only make ordinary products, then we will not have to compete with a large number of competitors in the low-end market. In that case, we might as well not do it.

From the perspective of commodity sales, only when we produce better products can we occupy the market, and only when we have better technology can we be in an advantageous position in the competition.

Lao Lu, I want you to do the oxygen generator project, and not only to do it, but also to make it bigger and stronger, not only to be the best in China, but also to be the best in the world in the future. Our oxygen generator, not only in Domestic sales, but also to sell to foreign countries!

Li Weidong's rhetoric immediately made Lu Guangming feel excited. More importantly, Li Weidong expressed his support for the oxygen generator project, so the project can proceed smoothly.

However, Li Weidong went on to say: Lao Lu, I will do my best for you to do this project. You can allocate all the resources for the puppy's health as you like, but there is one thing I have to explain in advance. I have no money to invest in the oxygen generator project. you!

Li Weidong's last words were poured like a basin of cold water, and Lu Guangming was suddenly a little confused.

Full effort, but no money? What kind of effort is this? It's all lip service!

Project approval, recruitment, materials, experiments, which one does not require money? If you have no money, how can you do research and development?

Lu Guangming couldn't help thinking about it. Li Weidong said just now that he was actually just acting. He didn't want to do this project at all, but because of face, he could only talk about it, but he was very honest and refused to pay.

Li Weidong also guessed what Lu Guangming was thinking, he said with some embarrassment: Old Lu, don't get me wrong, I'm not saying one thing and doing another, I really don't have the money to invest in this project.

When I said I had no money, you might not believe me, thinking I was crying about being poor. Let me tell you the truth, recently, I have partnered with others in the coal mine business, and I just bought a couple of large mines a few days ago.

These two big mines are worth 200 million yuan, and I paid out more than a billion yuan. In order to make up the billions, my family has been emptied long ago, and even part of the equity of Puppy Electric has been mortgaged to the bank. .

The coal market in the past two years has been relatively mediocre, so the benefits of ore blending are not good. It can barely be regarded as a breakeven. If luck is not good, if the coal price continues to fall, it may have to lose money.

According to my judgment, it will take three or four years for the coal market to improve, and then the two mines will start to make substantial profits. So before that, my liquidity is considered trapped.

I owe the bank one billion yuan now, and the annual loan interest alone is tens of millions more. Now I open my eyes and owe more than two million yuan, so in the past two years, I have to tighten my belt live.

With Li Weidong's explanation, Lu Guangming immediately understood.

As for the truth of the matter, Lu Guangming did not doubt it. There was no need for Li Weidong to lie to Lu Guangming about such a big matter involving billions of dollars.

Chairman, if you don't agree to invest, then we can't proceed with the oxygen generator project!

Lu Guangming showed an anxious expression, and then said: If it really doesn't work, let's reduce the dividend this year and invest the money we earn in this project.

Are you trying to persuade me not to take dividends from the company this year and invest all the money I earn in the oxygen generator project? Li Weidong asked with a smile.

Lu Guangming immediately said: Chairman, if you are willing to invest this year's dividends in the oxygen generator project, I don't want this year's dividends either. Not only me, but I will persuade the management team to not want this year's dividends. Let’s do our best to work on the oxygen generator project!”

You're going to put all your eggs in one basket! Although your courage is commendable, it's unreasonable. I can't do this. Li Weidong shook his head and continued:

When I gave you shares, I hoped that you could contribute more to the company. Every year, according to the company's profits, we will distribute dividends to you for the system established by our company.

Since it is a system, it cannot be changed at will, including me as the chairman. I cannot take the lead in breaking the rules. Bad rules, once the mouth is opened, there will be the first time, there will be the second time, and the third time.

What's more, this is a matter of vital interests. Our company's annual dividends are quite a lot of money. If I touch your cake, who will work for the company in the future?

But the oxygen generator is really a good project. Once it is completed, our company can earn more, and then the dividends will be more in the future. In the long run, it must be a good deal. Lu Guangming defended.

I also know that the oxygen generator project will help the company's future, and it can also bring huge benefits to the company in the future. But you have to consider that not everyone will see that far, most people still Focus on immediate interests!

Li Weidong sighed, and then said: You are willing to invest this year's dividends into research and development, so what about other people in the management? They may be waiting for a few years of dividends to buy a house, a car, and big things for their families!

Even if they promise not to pay dividends this year, what's in their hearts? Do you really want to? I don't think so! Many people just don't talk about it, but they don't give the promised money, and there must be complaints in their hearts.

And even if all of you are really willing to not get this year's dividends, I don't want to either! Didn't I just say that I owe the bank one billion now, and I have to pay back more than two million when I wake up. If I don't want to pay dividends, how can I have money to pay back to the bank!

But without money, the oxygen generator project really can't go on! Lu Guangming said.

Old Lu, don't worry, I haven't finished talking yet! Although I don't agree to use dividends for research and development, we can get money from other places! Li Weidong said calmly.

Seeing Li Weidong's posture, Lu Guangming instantly understood that Li Weidong had already figured out a way, and deliberately waited until now to say it.

Chairman, you already have a solution, don't you? Don't lie to me, I'm dying of anxiety! Lu Guangming said.

The way to make money is nothing more than increasing income and reducing expenditure. Don't think about reducing expenditure. We have no place to save money, but in terms of increasing income, we can think of ways!

Li Weidong continued with a smile: The research and development of the oxygen generator requires money. In this case, let's do another project first, make a fortune first, and then use the money we earned to invest in the oxygen generator. Under development.

Lu Guangming knew very well that if Li Weidong dared to make this suggestion, he must have already wanted to do something to make money.

So he asked very cooperatively: What kind of money-making project are we going to do?

Make an oxygen generator! Li Weidong replied.

I understand, the first project to make money is to make an oxygen generator. Lu Guangming then asked: But what I'm asking is, what exactly is this money-making project we want to do?

Didn't I say, make an oxygen generator! Li Weidong gave the same answer as before.

Lu Guangming was stunned again.

What charades are you playing with me?

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